Saturday, May 23, 2020

A New Emerging Market | Why local businesses need you more than ever post-pandemic

Nelvin C. Cepeda/The San Deigo Union-Tribune 

By Dominick Hiddo

This week starts the further re-opening of many more cities, states and their respective businesses around the world, as we all prepare to deal with the aftermath of the Covid-19 pandemic. Contrarily, many other cities, states, and countries are extending their lockdowns to ensure that they come out of this pandemic in the healthiest and safest way possible: for the sake of the people and the economy. The reality is that there will be no set formula for reengaging and reintegrating society back to a perfect state of normalcy. The reason being is that this situation has affected everyone differently, leaving some worse off than others. But, as we start to slowly get back to our new normal, we will notice that some businesses will continue to thrive and get back on track as if they never missed a beat. The unfortunate part of this situation is that there may be a slew of businesses that will not make it through this pandemic. With many people thinking about saving their money, balancing budgets, and figuring out their employment situation due to furloughs and layoffs, anything beyond the essentials may not be top of mind. As a result, the business that would have relied on this excessive nature of our consumer behavior may falter. So how do we balance this situation? How do we help our communities that were once bustling streets of shopping and engagement from becoming depressive ghost towns?

Thursday, April 30, 2020

a foundation rocked | Feeling The Effects 2020 & The Three Essential Keys for a Road to Recovery

By Dominick Hiddo

The last time we posted here was a little over 3 years ago. At that time, our current President of the United States, Donald Trump was just elected and beginning to establish his presence as a future leader on a global scale. At the same time, we were saying goodbye to another leader of the American people: President Barack Obama. As they are two very different leaders, we can only expect two different expressions of the world as a result. President Barack Obama inherited a record high unemployment rate in November of 2008 of 14% from President George W. Bush. President Donald Trump will likely have a similar number or even higher in the months to come: especially as the global economy begins to reel back and learn how to adjust to the new reality caused by the current Covid-19 global pandemic. Throughout these respective presidencies, we've had global health concerns with anthrax, SARS, Ebola and salmonella. And if we venture further back into history, we will find our timeline filled with many other concerns like the West Nile Virus, the AIDS epidemic, Polio, the Spanish Flu and many others throughout our short, yet dense American history. Then on top of it all, there have been the decades of natural and man-made disasters and crises: the 9/11 terrorist attacks, blackouts, earthquakes, massive floods, tsunamis, economic recessions and depressions, heavy pollution, hurricanes, effects of climate change: quite frankly the list is unending. If we have directly or indirectly experienced any of these things, we know the effects these global shifts and abrupt changes have had on our mind, body, spirit, and on the immediate environment around us. They rock our foundation.

Tuesday, November 22, 2016


Galeotti | project: CLEAN FOOD

Who flies 2,572 miles and 6 hours for the weekend? Well, apparently I did. And all for the sake of life enjoyment. I didn't need a better reason. And naturally, I ended up eating great food, staring at great art (as seen above), and soaking up the sweetness in the air and in the people of San Francisco. I landed in Pacific Heights (courtesy of Airbnb): a very lovely and residential area dominated by grand homes, great coffee, eclectic foods, beautiful families, great boutique shopping, and enough power workouts and yoga to keep your body tight. And if the workout classes are not enough for you, you can always brave walking up and down the rolling hills embedded in the city streets. The temperature was always quite cool this time of the year. It's definitely autumn, but it was so nice. Some days I went out without a jacket, and some days I did. In this way, it did remind of me of New York during the Fall. But there was something about SanFran that I immediately fell in love with. Maybe it was the yoga. Maybe it was the chill vibe. Maybe it was the subtle, but notably chic energy of the people. Maybe it was the arty scene. Or maybe because it reminded me of "a New York City", yet outside of New York City. Whatever it was, it called my name and demanded the energy of exploration into this amazing city. I was ready to travel deeper. Much deeper.

Wednesday, September 21, 2016

Ancora Più Dolce | 3 WAYS MY TRIP TO ITALY BECAME EVEN SWEETER (and I only gained 5lbs)

By Dominick Hiddo

photo credit: Dominick Hiddo | project: Clean Food

Last year, Italy changed my life. I mean, overall, everything changes our lives. The food we eat. The books we read. The music we listen to. The work we do. The decisions we make, the people and the circumstances. Everything affects our lives and our lifestyles. But I will say that my deeper exposure to the Italian culture really took my understanding of La Dolce Vita to a whole new level. After my trip last year, I made a conscious decision to study the culture and lifestyle of the Italian people. And part of that took place when I came home: of course with Kaite's help. Also, I started taking classes in efforts to study Italian. But as you can imagine, you can't really study and speak a language until you begin to digest and understand the culture surrounding that language, and I'm not only talking about the food: I'm sure many of you bi-lingual and multi-lingual people know this very well. But I'm just learning all about this. Katie's family in Italy doesn't speak much English. So, learning about the language and the culture became a priority for me last year, and especially this year. But as you can imagine, studying Italian for a few months would not be enough to immerse me fully in the country and all of its nuances just yet. Nevertheless, it was a beautiful launching pad for what I was set to experience this year.

Saturday, May 28, 2016


By Dominick Hiddo

So this picture was taken first thing in the morning. All my soft and subtle blemishes. The lines in my face: in the corners of my mouth and the ever so light one in my forehead. The super light, bump-bity bumps canvasing my face that are reminiscent of goosebumps you get when the room is chilly.  All my freckles, moles, and birthmarks. And unfortunately, there's that slight darkness under my eyes from living in this crazy world. It's all here. No photo filters or special applications used here to make me look a certain way. Nope. Nothing at all. I just washed my face with a little warm water to wipe the gunk out of my face so you wouldn't think I was a crazy person. And I have to say, at this moment in time I'm the happiest I've ever been with my skin. In my early teens through high school, I was plagued with pimples and acne all the time. Even as I made my way into my early to mid-twenties, acne and pimples would never leave me alone. Then, there was more drama: cracks in my face, clogged pores in my nose and in my skin. And to top it all off, my greatest fear of all came to the surface. I saw a gray hair.

Sunday, May 8, 2016


By Katie Galeotti

It's safe to say that in the project: CLEAN FOOD household, we're hummus fanatics. And why not? It's full of protein, fiber, and vitamins – making it one of the healthier dip options. But, as much as we love to eat it, a thought struck me: what would it be like to make it from scratch rather than buy it pre-packaged? So, yesterday, as I prepared Mother's Day dinner, I knew it was the perfect opportunity to make my own hummus for the first time (which is actually a little risky, now that I think about it). The result? I was pleasantly surprised to find that the preparation was simple and the taste was rich, creamy, and delicious.  Whether you decide to make it for yourself, for friends, or to impress your mother, we're sharing our recipe – guaranteed to wow.
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